Endowus deepens alts offerings with new tie-up
Digital wealth platform Endowus is strengthening its alternatives offerings through a strategic partnership with global asset manager Man Group, as demand from private wealth clients in Asia for institutional-grade credit strategies continues to rise.
The collaboration gives Endowus clients in Hong Kong and Singapore access to Man Group’s $35 billion global credit platform, which spans discretionary long-only and alternative credit strategies. It also marks Man Group’s first strategic partnership with a digital wealth platform in Asia.
“This partnership is just the beginning,” Hugh Chung, CIO at Endowus, told AsianInvestor Wealth. “We are actively exploring additional opportunities with Man Group, given their depth across traditional and alternative strategies.
"At the same time, we are in discussions with other institutional-grade managers to broaden our alternatives platform,” Chung said.
The tie-up aligns with Endowus’ broader ambition to democratise access to sophisticated investment products that have traditionally been reserved for institutional investors. “We invest significant time in helping clients understand how complex instruments like private credit fit into their broader wealth plans,” Chung said. “Investor education remains a critical pillar of our strategy.”
High-grade private market opportunities
The firm also introduced two new private market portfolios at the recently-concluded second annual Endowus Investment Summit in Hong Kong — one focused on private credit and another on private equity. Developed by Endowus’ 14-member investment office, the portfolios follow the firm’s proprietary ‘building blocks’ framework to align with investors’ risk profiles and long-term objectives.
The private credit offering is being launched in collaboration with global investment giants including Apollo, Ares, Blackstone, Carlyle, and Oaktree. The private equity portfolio, meanwhile, provides diversified access to managers such as AlpInvest, EQT, HarbourVest, StepStone, and Vista Equity Partners.
“Investors, both individual and institutional, are actively seeking high-grade private market opportunities to strengthen portfolio resilience,” said Samuel Rhee, chairman and group CIO of Endowus. “The insights shared at the summit, coupled with our latest private market solutions, will empower our clients to navigate the complexities of today’s market while staying focused on their long-term investment goals.”
Founded in 2017, Endowus has raised over $110 million to date. In October 2022, it also acquired a majority stake in Hong Kong-based wealth manager and multi-family office, Carret Private Investments.